Our Employer Branding Service
Attract, engage, and retain the best talent
Together with our partner Blaupause, we support you in transforming talented individuals into long-term enthusiastic and committed employees.
Attract, engage, and retain the best talent
Together with our partner Blaupause, we support you in transforming talented individuals into long-term enthusiastic and committed employees.
How employer branding gets you ahead
Fewer resignations
A strong employer brand improves the bond between you and your employees. Reduced staff turnover saves you money, time, and stress.
Optimized recruitment
If you present yourself authentically and attractively to potential candidates, they will find you more easily. This can save recruiting resources in the long term.
A motivated team
Shared values and a common corporate culture strengthen team spirit and individual employee commitment.
Do you want to strengthen your employer brand in the long term and attract talent? Our clients enjoy up to 50% more high-quality applicants.
As specialists in employer branding, we work with you to align your employer brand with your candidates and employees - strategically well thought-out and methodically highly efficient, with professional employer branding expertise. We use agile methods and stringent processes to position your employer brand and define unique added value for your talent. With unusual solutions and excellent designs, we create cross-media communication that convinces your internal and external target groups - in person, analog and digital.
Do you want to strengthen your employer brand in the long term and attract talent? Our clients enjoy up to 50% more high-quality applicants.
As specialists in employer branding, we work with you to align your employer brand with your candidates and employees - strategically well thought-out and methodically highly efficient, with professional employer branding expertise. We use agile methods and stringent processes to position your employer brand and define unique added value for your talent. With unusual solutions and excellent designs, we create cross-media communication that convinces your internal and external target groups - in person, analog and digital.
Our process
01.
Get in touch
If you already work with us in the area of recruitment, simply get in touch with your contact person and we will answer any questions you may have about the employer branding program. If we do not yet work together, simply contact us via our form or directly by email or phone.
02.
Initial consultation
If you decide to take advantage of the employer branding program, we will discuss your ideas and expectations with you and our colleagues at Blaupause in an initial meeting.
03.
Joint workshop
The starting point for developing your individual employer branding strategy is a comprehensive workshop. This workshop involves several people from your company, branding experts from Blaupause, and your consultants at Transport Talent. The workshop can take place in person or online.
04.
Develop and implement strategy
After the workshop, Blaupause will provide you with a branding guide with recommendations for action. If desired, further measures will be planned in which Blaupause can provide support, such as a video production or the redesign of your recruiting website.
Frequently asked questions
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How does the employer branding program help us with recruitment?
Professional employer branding positions you as an attractive employer both internally and externally. The focus is on your corporate culture and the factors that make people want to work for you. Young people in particular are much more likely to pay attention to whether a potential new employer is a good cultural fit for them and offers them personal development opportunities and a purpose, rather than negotiable factors such as salary or additional benefits.
Employer branding allows you to focus more on soft benefits such as a good working atmosphere, an appreciative management culture and flexibility. By actively involving your existing employees in the process and in the public image, you give candidates a deeper insight into your corporate culture.
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Which companies should use employer branding?
Employer branding is generally a profitable measure for all companies. However, medium-sized companies and start-ups whose image is not based on a decades-long history can particularly benefit from an employer branding strategy. This is because the individual characteristics and values that make up these companies must first be defined before they can have an external impact and make the difference to competitors.
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Why should I specifically use your employer branding program?
Going through the program with us has particular advantages for those companies that also work with us in the area of recruitment. Our aim is to provide you with competent support at every step of your employer journey: from attracting exciting new talent for your projects to developing your employer branding and hiring committed employees, we offer our expertise.
By accompanying you in your employer branding process and attending the workshop, for example, we get to know your company and your values even better and understand even more how we can best support you in the area of recruiting. As Transport Talent, we have teamed up with the employer branding experts from Blaupause to offer you a comprehensive service.
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Where and in what language will the workshop take place?
If your company is based in Germany, the workshop can take place on site at your premises. Otherwise it will take place online. The workshop and all communication can be conducted in German or English.
